Creating a website is a big enough task, but the most difficult part of being a webmaster is website promotion. Probably one of the quicker ways to get your website known is to pay for advertising or to completely outsource the work of promoting your site. However, there are some things you can do to boost traffic to your site for free.
search engine optimization (click here to visit) , better known as SEO, is the use of keywords to boost the rank of a website in search engine results. You can easily ruin what could be a good thing with SEO if you overuse your keywords, so it is best to do some research on how to do it correctly. The ideal outcome is for your site to be on the first page of results for a search for specific terms.
Exchange links with other sites that are in the same niche as yours. That means you place a link on your site to another site and the owner of that site places a link on their site to yours. Contact the site owner and ask them to exchange links with you. Ultimately, you both benefit.
You probably already have a page on one or more social networking (click here to visit) sites. If you do not, then you should create one. Take advantage of another free website promotion opportunity. Place a link on your social page so that all of your online friends can see it. Occasionally mention your site in a status update or post. Do not flood the network with your website, though. Then you would be considered a spammer and that is undesirable.
Choose an online forum or discussion board to be a part of and participate in the conversation. It is even better if the forum is actually related to your site. Check to see if the forum allows users to have signatures. If so, then add your link to your signature. Every time you post something new, your signature is automatically attached, so your link is seen by anyone who participates in or reads the discussion. It is free advertisement that takes little effort. You usually get genuine interest from the people who click on these links, and usually more of it in forums related to your site. Also, you can show off your knowledge of your niche and make your online presence known.
Your outgoing emails can also have your signature. Most email accounts allow you to easily set up a signature that automatically attaches to all of your outgoing email. So, at the end of every new email is an invitation to your website.
Last, but not least, add a bookmark function to your website. It is a passive aggressive way of encouraging visitors to save your site to their web browsers or share it on social networks. Make sure button is in an area where it can easily be seen. This makes all connections to your site from visitors completely genuine and voluntary.
These are only a few of many means of website promotion. However, they are some of the easiest. Think of them as starter traffic generators and eventually make your way up the advertising ladder.
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